The First Golden Age of British Advertising

Artmosnsky, Ruth


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The ‘gol­den age’ of adver­ti­sing is usual­ly seen to be the last deca­des of the 20th cen­tu­ry, cent­red on Fitz­ro­via, vast in quan­ti­ty, swam­ping the pletho­ra of maga­zi­nes and news­pa­pers appearing (and disap­pearing) at that time, and making opti­mal use of the novel­ty of com­mer­cial tele­vi­si­on. But the true ‘gol­den age’ of Bri­tish adver­ti­sing was in the deca­des immedia­te­ly after the First World War, when zea­l­ous entre­pre­neurs ban­ded tog­e­ther in local clubs and in natio­nal bodies to take the acti­vi­ty from the back room of job­bing prin­ters or from being sket­ched on the back of enve­lo­pes on ego-dri­ven mana­gers’ desks to beco­m­ing a valid pro­fes­si­on. It was in the inter-war years that Titans in the field, as Wil­liam Craw­ford and Charles Hig­ham, not only built their own empi­res and taught the government how to publi­cise its­elf, but even mor­phed the con­cept of adver­ti­sing and publi­ci­ty from some­thing rather shady and dis­re­pu­ta­ble to having a moral sta­tus of being a cru­cial arm of the nation’s eco­no­my and an edu­ca­tor of the masses.This book tells the sto­ry of some of the­se ear­ly agen­ci­es and the con­tri­bu­ti­on they made.









Artikelnummer: liawolf-9780993587863 Kategorie: Schlüsselworte: ,
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