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How Advertising Recycles Ideas

Joe, la Pompe

 41,20

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Taking a second look at adver­ti­sing cam­pai­gns: reve­aling repro­duc­tions, trum­pe­ting crea­ti­vi­ty, and inspi­ring all to look just a litt­le clo­ser. Books about adver­ti­sing are sup­po­sed to be a source of inspi­ra­ti­on, yet here is one that takes the oppo­si­te tack. Not that the dozens of adverts com­pi­led here are bad-au contraire.

They have been pre­sen­ted at major indus­try con­fe­ren­ces and some have even won awards-but becau­se many of them are, kno­win­gly or not, repro­duc­tions. Whe­ther that is the result of deli­be­ra­te pla­gia­rism or unlu­cky coin­ci­dence remains an open ques­ti­on. You are free to judge for yourself.

EAN

9783899556902

ISBN

978-3-89955-690-2

Autor

Seitenzahl

228

Beschreibung

Englisch

Erscheinungsjahr

Größe

23,8 x 30,7 cm

Verlag

Einbandart

Untertitel

How Advertising Recycles Ideas

Artikelnummer: liawolf-9783899556902 Kategorien: , Schlüsselwort:
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