Monochrome

Black & White in Branding

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Sty­lish, note­wor­thy and ele­gant, black and white is the pre­fer­red for­mal atti­re of brands, logos and typefaces. The cho­sen ves­t­ments of the writ­ten word, no other colors are capa­ble of con­vey­ing infor­ma­ti­on with such stark cla­ri­ty. As a result, desi­gners keep com­ing back to explo­re their nuan­ces and crea­te ori­gi­nal com­po­si­ti­ons inte­gra­ting type, illus­tra­ti­on, pho­to­gra­phy and more.

The con­trasts cm- at times soft and quiet, at other times bold and strong cm- evo­ke a wide ran­ge of con­su­mer reac­tions depen­ding on stra­te­gy. Focu­sing on black and white in bran­ding, Mono­chro­me explo­res this ico­nic com­bi­na­ti­ons ver­sa­ti­li­ty across a wide ran­ge of iden­ti­ty work inclu­ding adver­ti­sing, pack­a­ging, inte­riors, gra­phic, and pro­mo­tio­nal design.

EAN

9789881263445

ISBN

978-988-12634-4-5

Seitenzahl

240

Beschreibung

Englisch

Erscheinungsjahr

Größe

21 x 28,5 cm

Verlag

Einbandart

Herausgeber

Untertitel

Black & White in Branding

Artikelnummer: liawolf-9789881263445 Kategorien: , ,
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